Implementing Search Engine Optimisation (SEO) tactics to your website is essential for the success of your business.

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Everyone has something special to offer, and when we stick to what we know and do best, amazing things can happen….

I am a web designer and marketing specialist, and the proud owner of Webtouch, a position at which I believe I am rather skilled. However, like everyone there are some jobs I am not particularly equipped to do, such as fixing a car, cutting and styling hair, or rewiring a house, to name but a few. Similarly, it is highly probable that a mechanic, hairdresser, or electrician who owns their own business is not equipped to design and set up their own business website and incorporate the essential search engine optimisation required for success. Therefore, isn’t it great that we are all here to help each other!

By implementing SEO best practices to your business website you will help to achieve higher rankings and get more organic traffic.

To be successful in this digital age, it is essential for every business owner to have a functional website that is optimised for search engines, especially Google. The better your website is optimised, the higher it will rank in the search engine results pages (SERPs). This, in turn, will help ensure that your website is visible to more potential customers who are searching for products or services related to your business and also help you to make more conversions which equates to more money and larger profits. Here are those all important SEO goals that ideally need to be achieved!

Webtouch are offering your business a FREE SEO Audit...

1. Identify the best SEO keywords for your business. What are people searching for?

First, you must determine who is your target audience and research the niche they search for. This will identify the most useful and powerful keywords for your business. For anyone who is unsure, keywords are the words and phrases that potential customers type into a search engine when looking for a particular service or product. These keywords/phrases will form the backbone of your on-page and off-page SEO.

2. The Internet has gone meta-mad with meta tags, titles, and descriptions.

The next important step for making SEO effective is to structure your website content so that it includes these powerful,  relevant keywords/phrases in your web pages meta tags such as your h1 title, h2 and h3 sub-headings and all image-alt tags. 

You also need to have compelling SEO meta titles and meta descriptions (of the correct length) that include your defined keywords or keyword phrases. These are the SEO meta tags that search engines display when someone enters a Google search.Therefore, this SEO must be both informational and attention-grabbing at the same time, in order to persuade potential customers to click through to your website rather than a competitor’s.

3. Creating valuable content on your website that meets the expectations of your target audience and Google is immensely beneficial for SEO results.

In addition to meta tags, you must also focus on creating quality, keyword-optimised content that is relevant and useful to your target audience. However, it is worth mentioning that although the use of keywords in your main website content paragraphs is essential, they must appear naturally and not be forced. Google is clever and strives to serve its customers well, thus ranking user experience highly. When your website content is written with both yours and Google’s customers in mind, it will reward you with a higher page ranking. 

While discussing customer service, you must ensure that all your internal and external links are functioning properly and that there are no broken links on your website. If Google finds any, they will be flagged to customers as a ‘404 page not found error’. Broken links can have a negative impact on your business and your page ranking.

4. Link building is a highly effective SEO strategy that will help improve your website's visibility and bring in more traffic.

If you have a business that is able to tap into a network of external partners or suppliers who are willing to link back to your website, this will gain you lots of extra SEO points. Having quality links from reputable websites will make search engines like Google consider your site as more reliable and trustworthy, thus leading to higher rankings. This SEO practice, known as backlink building, is one of the main SEO goals for ranking high in search engines. However, it is one of the most time-consuming to implement and is an entire subject in itself. Creating backlinks is a great SEO task to do, but it is more of a work-in-progress job, than a quicker technical fix.

5. Investing in a professional for SEO is a wise decision as it will benefit your business in the long term.

I highly recommend working with a local business, such as Webtouch (although other companies are available, I cannot vouch for them), to ensure that SEO processes are implemented correctly, I cannot emphasise enough how important this is. SEO is one of those website tasks that, if not completed by someone with the necessary knowledge and experience, could cost you and your business more in the long run.

You are doing your website and business a disservice if no one can find it; visibility is a key factor in achieving success. Investing in your online presence will pay dividends; you can’t make money from lost business!

"Good things take time; great things take a little longer." This quote could of been written for Search Engine Optimisation.

Please note that although making essential improvements to your website’s SEO will help increase your business profits, the results will not be immediate. You won’t turn on your computer the next day and suddenly find that you are in the top three listings on Google; these results will take time and so you will need to be a little patient. I know, probably not what you wanted to hear, but nonetheless true, so just being honest! Increasing organic search engine traffic will happen but it may take a few months before significant changes are seen, as you are ultimately in the hands of Google and its algorithms. For the same reason, please be aware of any company promising you top search engine results without paying for Google Ads. This is a myth; an empty promise that cannot be guaranteed.

Should we offer a SEO Special Offer to help your Derby business get noticed?

“Go on then, why not?” The holiday season is well and truly here, and it would be lovely to make it an extra special time for Derby businesses by offering them an exclusive Webtouch Sunshine SEO Deal. So if you are a Derby business looking to maximise your online presence? Come to us for a FREE SEO audit and discover how you can increase your organic traffic and be seen by more of the right people.

"Webtouch Sunshine seo deal"

A FREE Audit Report of your Website's current SEO Strategy

Want a FREE SEO Audit on your Website?

Get a FREE SEO Audit Report that will not only detail your website’s current SEO performance, but also provide you with a list of the valuable steps you need to take to ensure your website’s SEO strategy is up-to-date and optimised for success.

Along with your detailed report, we include a free, no-obligation quote for Webtouch to implement the proposed beneficial changes. However, no commitment is required on your part should you choose not to proceed.

* Remember, we are an affordable Derby-based website design and marketing company. Therefore, our quotation for completing any SEO work on your website will be priced at a cost-effective rate, consistent with all our work. This allows all businesses including start-ups and small companies to take advantage of our services.

Do come and celebrate the sunshine season with us and find your new business opportunities! BOOK TODAY, you have nothing to lose but everything to gain.

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