Could PWA’s Improve Your Mobile Marketing Strategy?

We think it could ....

Progressive Web Apps are extremely linkable and shareable, allowing businesses to make the most out of mobile as a marketing tool.

Here at Webtouch Ltd we are extremely excited about Progressive Web Apps and their fit into the future of mobile. Our team has been experimenting with PWA’s over the past few months to see what these babies can do. And quite honestly they can do rather A LOT!

Progressive Web Apps could be an even better mobile marketing tool for small businesses than native apps, (did we actually say this out loud!!) as they can be shared and used in seconds. Shareability has recently become a core marketing strategy for businesses big and small. While shareability is often connected to content, the same principles stand for marketing your mobile app. When creating content, you want to make it as easy as possible for people to access and share. The more shareable, the bigger the impact for your business. Along those lines, making an app more shareable is a solid basis for your mobile marketing strategy.

How? While a native app needs to be opened in the app store, found and downloaded, a PWA launches straight from a link – with no wait time! Think of all the new marketing possibilities…

1. Launch from a URL

The most straightforward way to launch a PWA is directly from a URL. A user can simply type or paste the URL into the browser search bar, ending up straight in the app.

2. Launch from QR code

Users can simply scan a QR code that brings them straight into the app’s home screen or a specific app feature. With the new iOS11, it’s even easier for iPhone users to scan QR codes. All they need to do is open their camera, point at the QR code and voilà! (Note: Android users have been able to do this for a while now.)

How to use this for your business:

  • Attach the QR code to the receipt, so that customers can launch the app and collect their loyalty points after purchase.
  • Include the QR code in your direct mailers, so that customers can place an order directly after receiving the flyers.
  • Display the QR code on advertising posters, banners and flyers, so users can check out the app instantly.
  • Print the QR code onto your menu or catalogue, so consumers can jump straight into the ordering feature.

3. Launch from Google search

The Google search bar will be the new app store search bar with Progressive Web Apps. In other words, consumers can find your app simply by finding your business in the Google search results. In fact, 60% of searches are now from mobile devices. So you will not only be making it easier for users to find you on mobile, you will make it easier for them to become paying customers. Tip: Make sure that your Google My Business account is set up and completed, so both your business and app are discoverable and rankable.

4. Launch from text message

Launching the app from a text message can be valuable in two cases: business to customer and customer to customer. First, if you have curated a contact list that includes phone numbers, you can use text messages to send your new app directly to your customers. They will be able to launch it directly from the message and use it within seconds. Second, your customers can easily share the app with their friends and family, allowing them to market the app for you.

5. Launch from third-party profile

You can include the PWA link in any third-party profile that can help to improve the user’s overall experience. For example, you can link out to your app in your Yelp profile under “Menu” or “Website” or you can even include it in the “Order Now” context. This is possible for any third-party online profile, including Facebook, Twitter, Trip Advisor and Instagram.

6. PWA’s Vs Mobile Website

PWA’s are a hybrid of native apps and mobile websites, but how do they differ from responsive websites? Unlike “old school” mobile websites, PWA’s are fast. Note that 53% of users will abandon a site if it takes longer than 3 seconds to load. PWA’s load instantly, regardless of network state, and provide fast-to-respond interfaces. This eliminates their dependence on the network, as mobile websites do, ensuring an instant and reliable experience for users. A PWA also updates in the background, so users never need to wait for new content to load.

In addition, traditional mobile websites focus on static information, while PWA’s are able to provide users with dynamic functionality. PWA’s offer an immersive full-screen experience, allowing customers to place mobile food orders, participate in a loyalty program and contact a business. It can also re-engage users with web push notifications, similar to native push notifications.

 

If you would like to find out more please send us a message: sales@webtouch.co.uk or leave a comment below. We would be very happy to receive your thoughts and to have the opportunity to answer any questions.

We have offices in:
Derby – 01332 229224 or Buckingham – 01296 909024

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